Privacy Policy

This Privacy Policy applies to the website at, which shall include, without limitation, the home page, micro-sites, splash page, and all other pages under the same top level domain name, all third party web sites branded by Scapa® and all content thereon (collectively, the “Site”) as provided by Chivas Brothers Limited, a company registered in Scotland under company number SC268758 and with a registered office at 111-113 Renfrew Road, Paisley, Scotland PA3 4DY (“Chivas” or “we”).

This Privacy Policy explains out how we collect and process data we receive from or about you. We take your privacy very seriously and will treat information we receive from you in accordance with this policy and applicable laws, rules and regulations and requirements of social media platforms such as Facebook, Twitter, Youtube and Flickr (“Social Media Platforms”).

To use the Site, you must be over the legal drinking age in your place of residence. By using the Site, you hereby represent that you are at least the age of legal majority in your place of residence. All information provided to us will be treated as if it was provided by an adult. If, however, we learn that a minor has submitted information about himself/herself to us, we delete the information as soon as possible.


Personal Information: the Site requests, collects and retains certain personally identifiable information, such as name, address, phone number and e-mail address (“Personal Information”). Personal Information may also include your basic account information from Social Media Platforms (your user ID, your date of birth, your profile picture, etc.) and comments you make on the Site (such as comments made about blog posts), as well as any other information you supply to us when using the Site, including, without limitation, names, photographs, films, stories, music, ideas, creative concepts and other materials, information or data of any kind and in any format and other content you post on and through the Site.

General Information: We may also collect certain non-personally identifiable information at the Site (such as annual income, buying preferences or age), also known as demographic or profile data.

IP Address: We may collect your IP address to help diagnose problems with our server and to help administer the Site. An IP address is a number that is assigned to your computer when you use the Internet. Your IP address is also used to help identify you during a particular session and to gather broad demographic data.

We collect Personal and General Information when you interact with the Site, such as Site registration, participation in sweepstakes, skills contests and other promotions, surveys, games, questions, comments and postings to blogs and other interactive areas, if any.

We wish to keep this information as up to date as possible and you agree that you will remain responsible for keeping your information up to date by informing us of any changes to your information by using the contact email address set out below in ” Access”.


A “cookie” is a small file or tool sent from a website to your web browser and stored on your computer. A “session cookie” is comprised of information that is erased when you exit your web browser or turn off your computer. A “persistent cookie” is more permanent information that is stored on your computer until you delete the cookie. A persistent cookie enables a website to recognize you when you return.

The Site uses both session cookies and persistent cookies. For example, we use a persistent cookie to store your preferred country/market so we do not have to ask you this question each time you visit the Site.

We also use ‘analytics’ cookies to help us improve the Site. For example, analytics cookies allow us to recognise and count the number of visitors and how they move around the Site..

For more information about cookies, including how to enable cookies, change your browser settings and find and delete cookies on your hard drive, please refer to your web browser’s help menus or visit


Chivas and Pernod Ricard Companies (either directly or via the third parties listed in Sharing Your Information) may use your information collected on or through the Site:

  • to register you and allow you to access certain areas of the Site;
  • for advertising, direct marketing and promotional purposes for Scapa and/or Chivas and/or the Pernod Ricard Companies, including in particular, to send you information about products we believe might of interest to you, newsletters, information about private tastings, limited edition releases, exclusive downloads and invitations to unique events, and to conduct prize draws and competitions;
  • in the future promotional activities of Chivas and/or the Pernod Ricard Companies;
  • to enable us to monitor, review and improve the products and services we offer;
  • to enforce our agreements with you;
  • to process your purchase transactions (e.g., provide credit card information to the appropriate credit card processing company during order processing);
  • to prevent fraud and other prohibited or illegal activities;
  • to provide you with information about updates and changes to this Site; and
  • for any other purpose disclosed to you when we collect your Personal Information.

We may use the information we gather along with information obtained from other sources, including but not limited to, information obtained from third parties.

We may use General Information to improve the Site and for marketing and/or promotion and/or sales information, including to carry out our own demographic research analysis, for internal audit purposes and to monitor customer traffic patterns and usage of the Site to help us develop the design and layout of the Site. This information may also be used to evaluate what portions of the Site are more popular than others, determine where visitors came from, where visitors go, how long visitors stay on a particular page, or use of the Site in general. We will use General Information in aggregate, anonymous form only, which means that General Information will not contain any Personal Information about you or any other person.

We will not use your Personal Information for advertising, direct marketing and/or promotional purpose after we receive your notice of withdrawal or opting out of our system of communication.


Chivas and Pernod Ricard Companies may share your Personal Information with:

  • Pernod Ricard Companies and their affiliated companies, subsidiaries, agents and representatives, for the purposes described in this Privacy Policy;
  • Service providers, agencies and subcontractors retained to perform functions on our behalf or to provide services to us (such as event organising, warehousing and delivery; marketing and advertising; credit card and data processing; age verification; software development; website hosting and management; information technology and office services; legal, accounting, audit and other professional service providers related to our business) but solely to perform such functions on our behalf or to provide such services to us;
  • Law enforcement, governmental or regulatory personnel and agencies when requested to do so or as required by law; and
  • Third parties to whom you have provided your consent or who in our reasonable judgment are providing or seeking the information as your authorized or appointed legal agent.

You may have an opportunity to limit this sharing at the time the information is collected. You also may limit or stop this sharing at any time by following the instructions in Choice/Opt-out below.

In order to make the Site more enjoyable for visitors, Chivas constantly strives to learn how users use the Site. Information concerning your use of the Site and related services may be made available to one or more third parties, such as a data processor, fulfillment agency, or advertising agency, to assist them in performing services for us and for advertising, direct marketing and promotional purposes.

Chivas may transfer or assign information concerning your use of the Site, including, without limitation, Personal Information that you provide, to third parties, as a result of a sale, merger, consolidation, change in control, transfer of substantial assets, reorganization or liquidation of Chivas.

You fully understand and unambiguously consent to the transfer of such information to, and the collection, retention, use and processing of such Personal Information in countries or territories outside the United States.

We will not transfer and/or share and/or provide your Personal Information unless you opt-in at Site registration or otherwise provide written consent.


Our Site may, from time to time, contain links to and from the websites of our partner networks, advertisers, affiliates, or third parties, including social media platforms. If you follow a link to any third-party website or service, please review the applicable privacy policy, which will govern the collection and use of your information. We do not accept any responsibility or liability for these third-party websites and services and their collection and use of your information.


You are solely responsible for the information and other content you post on or through the Site. See Terms and Conditions . You understand that information that you post on or through the Site (e.g., such as via comments on our blogs) is generally accessible to and may be collected and used by others and may result in unsolicited messages or other contact from others. Users of any such functionality on the Site are encouraged to exercise caution when providing Personal Information.


We take security very seriously. We have implemented technical, administrative and physical security measures to protect your information from unauthorized access and use. No data transmission over the Internet is 100% secure and, consequently, we cannot guarantee that your information will be free from unauthorised access by third parties.


By providing any information to the Site including, but not limited to, sensitive personal data (such as racial, ethnic, political, religious, trade union, physical or mental health, sexual or criminal record information), you fully understand and unambiguously consent to the transfer and/or process of such information to, and the collection, retention and processing of such information in, other countries or territories by those parties mentioned in the Sharing Your Information section above.


You may choose to have your name taken off the Scapa e-mail list, have us delete any information about you that we hold or have Chivas not provide your information to others in the future by (1) sending an e-mail to with the subject line “Unsubscribe to Chivas Brothers” or “Unsubscribe to Partners,” or by (2) following instructions as provided in any e-mail message from Chivas.


The Effective Date of this Privacy Policy is set forth at the top of this webpage. We will notify you of any material change by posting notice on this webpage and, when possible, we will provide you with advance written notice of our changes. We do not make changes that have a retroactive effect unless we are legally required to do so.

Your continued use of the Sites after the Effective Date constitutes your acceptance of the amended Privacy Policy. The amended Privacy Policy supersedes all previous versions.


By using the Site, you signify your acceptance of this Privacy Policy and consent to the collection, handling, transfer, processing and use of your information as described in this Privacy Policy. We reserve the right, at our discretion, to change, modify, add, or remove portions from this Privacy Policy at any time so visitors are encouraged to review this Privacy Policy from time to time. Your continued use of the Site following the posting of changes to this Privacy Policy means you accept these changes. If you do not agree to this Privacy Policy, please do not use the Site and please use the Choice/Opt-Out & Access procedure detailed above.


If you have questions about this Privacy Policy or Chivas generally, please contact us at

Site Administrators:

Last Updated: November 2013